Techtory is one of the businesses where I worked as an outsourced B2B sales adviser, helping develop the high-ticket B2B sales strategy, sales structure, and team direction. The company positions itself around AI-powered app development for startups, with an offer focused on building scalable MVPs quickly and with less technical friction. That kind of offer has real commercial potential, but in high-ticket B2B, potential alone is not enough. It needs a clear sales structure, a stronger qualification logic, and a team that can communicate value in a more strategic way.
My role was to help shape the business from the sales side, not just by improving outreach or messaging, but by building a more serious high-ticket B2B sales approach around the offer itself. This included helping define how the company should present its value, how sales conversations should be structured, and how the team could operate with more clarity and consistency when speaking to decision-makers. In a service-based technology business, especially one selling development capacity, dedicated talent, or project delivery, the difference between generic selling and strategic selling is significant. The objective was to create a stronger commercial system that supports better positioning, better conversations, and a more capable B2B sales team.